Senior Director, Global Omnichannel

 This role is considered Hybrid.

Overview

The Senior Director, Global Omnichannel  will serve as a critical leader responsible for shaping, scaling, governing and sustaining best-in-class omnichannel capabilities across Alnylam. Reporting to the Vice President of Customer Experience and Innovation, this leader will drive consistency, efficiency, and innovation.  This role requires a martech-savvy, strategic, leader who thrives in complexity, can lead through influence, and is adept at aligning and balancing priorities to help drive the business.

Key Responsibilities

• Global Vision & Standards: Define and evolve the global omnichannel engagement strategy, operating model, and guiding principles to ensure alignment and scalability across regions.
• Governance & Compliance: Establish enterprise-wide governance frameworks, playbooks, and best practices that ensure quality, consistency, and compliance while allowing for local adaptation.
• Unified Capabilities: Harmonize omnichannel capabilities globally, ensuring a consistent enterprise foundation in partnership with IT using a product development and capability focused approach.
• Data-Driven Excellence: Partner with Data Strategy, Measurement and Advanced Analytics teams to establish global measurement frameworks, define success metrics, and embed data-driven decision-making into omnichannel strategies.
• Change Leadership: Act as a global change agent and SME driving organizational adoption of new ways of working, fostering agility, and creating a culture of experimentation and continuous improvement.
• Cross-Functional Partnership: Collaborate with global marketing, medical, IT, patient services, and regional business units to ensure omnichannel strategies are integrated, customer-centric, and business-aligned.
• Executive Engagement: Communicate strategy, progress, and outcomes to global senior leadership, ensuring transparency and alignment with enterprise priorities.
• People Leadership:  Responsible for a high-performing team of experts who manage key omni-channel marketing functions and capabilities.
• External Benchmarking & Thought Leadership: Monitor industry trends and benchmarks, bringing external perspective into the organization.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree strongly preferred.
• 12+ years of progressive experience in omnichannel marketing, digital transformation, or customer engagement, with significant global or regional leadership.
• Demonstrated success establishing or leading a COE, capability hub, or global enablement function.
• Proven ability to define and scale global, multi-brand frameworks, playbooks, and standards while enabling local market flexibility.
• Strong background in governance, compliance, and operating model design in a complex, regulated environment (pharma/biotech preferred or other highly regulated industry preferred).
• Track record of leading through influence in a global organization.
• Exceptional communication and relationship-building skills with senior stakeholders across geographies and functions.
• Adept at driving organizational change and cultural transformation, fostering agility and continuous improvement.
• Proven ability to inspire, coach, and develop global teams and communities of practice.
• Deep understanding of customer engagement platforms, digital ecosystems, and omnichannel strategy.
• Proven experience defining, implementing and governing global omnichannel / digital operating models
• Awareness and understanding of key technologies such as SalesForce (Marketing, Data and Health Clouds), Veeva, Drupal, etc.
• Product / capability planning and road mapping experience.
• Strong business acumen, with the ability to connect customer-centric strategies to measurable business outcomes.
• External orientation, staying current on global industry benchmarks, regulatory requirements, and best practices in omnichannel and digital engagement.
• Willingness and ability to travel internationally to support global initiatives.

About Alnylam: Alnylam Pharmaceuticals (Nasdaq: ALNY) has led the translation of RNA interference (RNAi) into a whole new class of innovative medicines with the potential to transform the lives of people afflicted with rare and more prevalent diseases. Based on Nobel Prize-winning science, RNAi therapeutics represent a powerful, clinically validated approach to treating diseases at their genetic source by “interfering” with mRNA that cause or contribute to disease. Since our founding in 2002, Alnylam has led the RNAi Revolution and continues to turn scientific possibility into reality.

Our culture: Our people-first culture is guided by our core values: fiercely innovative, open culture, purposeful urgency, passion for excellence, and commitment to people, and these values influence how we work and the business decisions we make. Thanks to feedback from our employees over the years, we’ve been fortunate to be named a top employer around the world. Alnylam is extremely proud to have been recognized as the #1 Large Employer by Boston Globe Top Places to Work in 2023 for the third consecutive year, one of Science Magazine’s Top Biopharma Employers, one of America's Most Responsible Companies for 2024 by Newsweek, a Fast Company Best Workplace for Innovators, and a Great Place to Work in Canada, France, Italy, Spain, Switzerland, and UK – among others.

At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. We are dedicated to building an environment where employees can feel that they belong, can bring their authentic selves to work, and achieve to their full potential. By empowering employees to embrace their unique differences at work, our business grows stronger with advanced and original thinking, allowing us to bring groundbreaking medicines to patients. Qualified applicants will receive consideration for employment without regard to their race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, ethnicity, marital status, protected veteran status, disability, or any other characteristics prohibited by law.